Finance Metrics Startups

Key Metrics Every Startup Should Track

Jacob Davis

Managing Editor

2 min read

Great ideas fail when finance leaders can’t see what’s really happening inside the business. That’s why Kyrofi focuses on a concise set of metrics that reveal runway, performance, and trajectory.

If you can’t explain your cash position, gross margin, and monthly burn in under a minute, your metrics aren’t working hard enough for you.

01. Cash Runway

How many months of operating expenses can you cover with the cash you have on hand? Pair runway with upcoming fundraising plans so you can act before it’s too late.

02. Gross Margin

Margins reveal whether growth will create or consume cash. Track margin trends monthly and ask why they change.

03. Net Burn

Burn shows how much money leaves the business after revenue. Compare actual burn with plan and adjust spending early.

04. Revenue Quality

Break revenue into recurring vs. one-time, and segment by product or cohort. Healthy growth should repeat.

05. Operating Efficiency

Metrics like revenue per employee or contribution margin per department highlight where process improvements unlock capacity.

Metrics are only valuable when they’re accurate, timely, and explained in plain language. That’s the Kyrofi difference.

Next Steps

Make sure your bookkeeping delivers these metrics every month. If it doesn’t, tighten your close process—or partner with a team that can.

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